1、Q. A(n)( )is typically a major source of data for other systems.
A. transaction processing system
B. management information system
C. executive support system
D. knowledge management system
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1、Q. Which one of the following is not a factor of successful product and service design?:
A. Be aware of what the competitors are doing.
B. Be aware of what customers want.
C. Know what government regulations are.
D. Use computerized design techniques.
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1、Q. Marketing managers often use in-store promotions to stimulate sales of:
A. technical products
B. high-involvement products
C. industrial products
D. low-involvement products
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1、Q. If your main supplier was late in delivering goods, which type of system would you use to update your production schedule?
A. ESS
B. TPS
C. MIS
D. DSS
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1、Q. What should be the beta of a replacement stock if an investor wishes to achieve a portfolio beta of 1.0 by replacing Stock C in the following equally weighted portfolio: Stock A = .9 beta; Stock B = 1.1 beta; Stock C = 1.35 beta?
A. 93 beta
B. 1.00 beta
C. 1.08 beta
D. 1.15 beta
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1、Q. The types of data transmission modes are
A. Half duplex. , Duplex. , Singlex
B. Half duplex. , Duplex. , Simplex
C. Half duplex. , Duplex. , Half Singlex
D. Singlex, duplex, half triplex
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1、Q. According to Porter＇s Five Competitive Forces, which of the following is the key force in the fast-food industry?
A. Threat of new entrants
B. Threat posed by substitute products
C. Bargaining power of suppliers
D. Bargaining power of buyers
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1、Q. One upside to terminating a project that is not going as well as planned is that:
A. poorly performing project team members will be kept from causing trouble elsewhere.
B. no additional costs will be incurred.
C. poor project managers will be weeded out.
D. resources can perhaps be put to better use elsewhere.
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1、Q. The two general approaches to forecasting are:
A. mathematical and statistical.
B. qualitative and quantitative.
C. judgmental and qualitative.
D. historical and associative.
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1、Q. Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products. Marketers’ ability to search for key words used in the blogs is an example of a change in the( )factor of the external environment.
A. psychographi
B. technological
C. competitive
D. demographic
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