1、Q. The only purpose of( )activity is the instantaneous increase of sales.
A. promotion
B. salespeople
C. sales promotion
D. advertising
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1、Q. Which of the following is not an input process method( )?
A. smart card
B. optical mark
C. point-of-sale
D. plotter
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1、Q. What is the discount factor for $1 to be received in 5 years at a discount rate of 8%?
A. 4693
B. 5500
C. 6000
D. 6806
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1、Q. Marketing managers often use in-store promotions to stimulate sales of:
A. technical products
B. high-involvement products
C. high-priced products
D. low-involvement products
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1、Q. A( )is a name, term, sign, symbol, or design, or a combination of these intended to identify the goods or services of one seller and to differentiate them from those of competitors.
A. Product feature
B. Sponsorship
C. Logo
D. Brand
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1、Q. CRM systems help businesses obtain which business objective?
A. operational excellence
B. new products and services
C. improved decision making
D. customer and supplier intimacy
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1、Q. The types of data transmission modes are
A. Half duplex. , Duplex. , Singlex
B. Half duplex. , Duplex. , Simplex
C. Half duplex. , Duplex. , Half Singlex
D. Singlex, duplex, half triplex
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1、Q. Which of the following is NOT a cost of carrying inventory?
A. capital cost
B. storage cost
C. purchase cost
D. all the above
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1、Q. Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
A. price is the most important variable for customers
B. sales depend predominantly on an aggressive sales force
C. what the customer thinks he or she is buying is what is important
D. a company has to apply scientific management techniques to survive
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1、Q. According to the Myers-Briggs Type Indicator (MBTI) classification, people belonging to the( )type are practical and prefer routine and order and focus on details.
A. feeling
B. perceiving
C. extraverted
D. sensing
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