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2022年第二学期考试题库

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2022年第二学期考试题库

题目内容

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1、Q. The steps of the consumer decision-making process in order are:

A、　need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior

B、　need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior

C、　need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation

D、　information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction

答案：C

2022年第二学期考试题库

1、Q. How much should you pay for a $1,000 bond with 10% coupon, annual payments, and five years to maturity if the interest rate is 12%?

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1、Q.( )means that he/she has ability that carry out his work successfully and he/she’s belief.

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1、Q. A behavioral approach to job design in which workers periodically exchange jobs is known as:

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1、Q. What is the WACC for a firm with 50% debt and 50% equity that pays 12% on its debt, 20% on its equity, and has a 40% tax rate?

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1、Q. Unsystematic risk:

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1、Q. Company marketing coffee has identified that coffee is most often consumed in the mornings. However, that company would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish a strategy reflective of their desires?

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1、Q. Which of the following statements concerning synergistic team characteristics is false?

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1、Q. When a bank offers web self-service for customers to answer their questions, the primary outcome is:

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1、Q. Monitoring trends in the industry, the marketplace, and society for potential opportunities or threats is known as

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1、Q. The term ( ) refers to internet-based applications that enable people to communicate and share resources and information.

题目内容

(

单选题

)

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2022年第二学期考试题库

1、Q. The steps of the consumer decision-making process in order are:

A、　need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior

B、　need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior

C、　need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation

D、　information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction

答案：C

相关题目

1、Q. How much should you pay for a $1,000 bond with 10% coupon, annual payments, and five years to maturity if the interest rate is 12%?

A. 927.9

B. 981.4

C. 1000

D. 1075.82

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1、Q.( )means that he/she has ability that carry out his work successfully and he/she’s belief.

A. 　Reinforcement theory

B. 　Self-efficacy

C. 　Expectancy theory

D. 　Emotional Intelligence

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1、Q. A behavioral approach to job design in which workers periodically exchange jobs is known as:

A. 　specialization.

B. 　ergonomics.

C. 　job rotation.

D. 　job enlargement.

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1、Q. What is the WACC for a firm with 50% debt and 50% equity that pays 12% on its debt, 20% on its equity, and has a 40% tax rate?

A. 9.6%

B. 12%

C. 13.6%

D. 16%

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1、Q. Unsystematic risk:

A. 　can be effectively eliminated through portfolio diversification.

B. 　is compensated for by the risk premium.

C. 　is measured by beta.

D. 　cannot be avoided if you wish to participate in the financial markets.

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A. 　gender segmentation

B. 　benefit segmentation

C. 　occasion segmentation

D. 　age and life-cycle segmentation

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1、Q. Which of the following statements concerning synergistic team characteristics is false?

A. 　The team exhibits an atmosphere of exclusion.

B. 　Active listening is practiced

C. 　Member comments are non-judgemental and focus on factual issues rather than personality conflicts.

D. 　Team members are valued as individuals, recognizing that each person brings a valuable mix of skills and abilities to team operations.

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1、Q. When a bank offers web self-service for customers to answer their questions, the primary outcome is:

A. 　adds value.

B. 　manages risks.

C. 　reduces costs.

D. 　creates a new opportunity.

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1、Q. Monitoring trends in the industry, the marketplace, and society for potential opportunities or threats is known as

A. 　environmental scanning.

B. 　market segmentation.

C. 　flow strategy.

D. 　mission statement development.

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1、Q. The term ( ) refers to internet-based applications that enable people to communicate and share resources and information.

A. 　cloud computing

B. 　social media

C. 　e-mail

D. 　bulletin beard systems

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