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2022年第二学期考试题库

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2022年第二学期考试题库

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1、Q.( )is a strategy of increasing market share for present products in existing markets.

A、　Market penetration

B、　Product development

C、　Market development

D、　Diversification

答案：A

2022年第二学期考试题库

1、Q. Productivity is expressed as:

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1、Q. Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:

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1、Q. Which one of the following statements about the U.S. service sector is true?

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1、Q. A product line is a group of products that are closely related because the:

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1、Q. The process of assigning meaningful authority and responsibility to managers and employees lower in the hierarchy is called

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1、Q.Marketing managers often use in-store promotions to stimulate sales of:

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1、Q. The three activities in an information system that produce the information organizations use to control operations are

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1、Q. Responsive supply chains should be preferred when:

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1、Q. The( )is an economic model often defined as a peer-to-peer (P2P) based activity of acquiring, providing, or sharing access to goods and services that are facilitated by a community based online platform.

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1、Q. If leader has courage to admit his mistake and to accept weakness, company can be joined together. What is the most related leadership?

题目内容

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单选题

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2022年第二学期考试题库

1、Q.( )is a strategy of increasing market share for present products in existing markets.

A、　Market penetration

B、　Product development

C、　Market development

D、　Diversification

答案：A

相关题目

1、Q. Productivity is expressed as:

A. 　output plus input.

B. 　output minus input.

C. 　output times input.

D. 　output divided by input.

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1、Q. Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:

A. 　price is the most important variable for customers

B. 　sales depend predominantly on an aggressive sales force

C. 　what the customer thinks he or she is buying is what is important

D. 　a company has to apply scientific management techniques to survive

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1、Q. Which one of the following statements about the U.S. service sector is true?

A. 　Wholesale and retail firms compose approximately 60 percent of the service sector.

B. 　Wealth is created primarily in the service sector.

C. 　ndividual service-sector facilities cover larger geographic markets than do manufacturingfacilities.

D. 　The service sector’s share of total employment in the U.S. economy has been increasing.

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1、Q. A product line is a group of products that are closely related because the:

A. 　products share the same product managers

B. 　products all function in a similar manner and provide similar benefits

C. 　same company developed the idea for each product

D. 　products are all sold under the same brand name

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1、Q. The process of assigning meaningful authority and responsibility to managers and employees lower in the hierarchy is called

A. 　accountability.

B. 　responsibility.

C. 　delegation

D. 　authority.

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1、Q.Marketing managers often use in-store promotions to stimulate sales of:

A. 　low-involvement products

B. 　high-involvement products

C. 　high-priced products

D. 　industrial products

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1、Q. The three activities in an information system that produce the information organizations use to control operations are

A. 　information retrieval, research, and analysis.

B. 　input, output, and feedback.

C. 　input, processing, and output.

D. 　data analysis, processing, and feedback.

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1、Q. Responsive supply chains should be preferred when:

A. 　product variety is low

B. 　demand is predictable

C. 　contribution margins are low

D. 　product variety is high

Marketing

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A. 　community economy

B. 　facilitating economy

C. 　social economy

D. 　sharing economy

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1、Q. If leader has courage to admit his mistake and to accept weakness, company can be joined together. What is the most related leadership?

A. 　Authentic Leadership

B. 　Moral Leadership

C. 　Transformational Leadership

D. 　Situational Leadership

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