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2022年第二学期考试题库

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2022年第二学期考试题库

题目内容

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1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing segmentation.

A、　lifestyle

B、　motive

C、　usage-rate

D、　demographic

答案：C

2022年第二学期考试题库

1、Q. Which one of the following is a capital budgeting decision?

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1、Q. The use of WACC to select investments is acceptable when the:

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1、Q. When Avril went to purchase a birthday card for her new boyfriend, she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one. This card (which cost $3.25) is properly designated a high-involvement product because of:

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1、Q.When most of the elements of a financial plan are related to sales levels, the plan is:

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1、Q. Which of the following is not true about stakeholder management?

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1、Q. According to Mintszberg’s classifying observer’s role, is a man who forwards company’s plan, policy and outcome to the outside.

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1、Q. Which of the following UN secretariats has the least relevance to responsible management education movement?

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1、Q. The economic or productive potential of strong, trusting, and cooperative relationships is called

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1、Q. The steps of the consumer decision-making process in order are:

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1、Q. which of the following best represents deep-level similarity?

题目内容

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单选题

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2022年第二学期考试题库

1、Q. Most airline frequent flyer programs reward the most frequent flyers with business class upgrades and flight lounge privileges. Airlines are using these rewards as a means of implementing segmentation.

A、　lifestyle

B、　motive

C、　usage-rate

D、　demographic

答案：C

相关题目

1、Q. Which one of the following is a capital budgeting decision?

A. 　determining how much debt should be borrowed from a particular lender

B. 　deciding whether or not to open a new store

C. 　deciding when to repay a long-term debt

D. 　determining how much inventory to keep on hand

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1、Q. The use of WACC to select investments is acceptable when the:

A. 　correlation of all new projects are equal.

B. 　NPV is positive when discounted by the WACC.

C. 　risk of the projects are equal to the risk of the firm.

D. 　firm is well diversified and the unsystematic risk is negligible.

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A. 　brand loyalty

B. 　situational factors

C. 　financial risk

D. 　cognitive dissonance

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1、Q.When most of the elements of a financial plan are related to sales levels, the plan is:

A. 　less likely to be effective.

B. 　using sales as a plug figure.

C. 　a percentage of sales model.

D. 　not adjusted for inflation.

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1、Q. Which of the following is not true about stakeholder management?

A. 　Business corporations need to maximize its profits even at the costs of stakeholders.

B. 　Business corporations are able to create profits maintaining win-win collaboration with stakeholders.

C. 　Stakeholders of business corporations include employees, customers, investors, partners, community, and natural environment

D. 　Stakeholder management perspective includes open system approach.

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1、Q. According to Mintszberg’s classifying observer’s role, is a man who forwards company’s plan, policy and outcome to the outside.

A. 　Liaison

B. 　Leader

C. 　Monitor

D. 　Spokesperson

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1、Q. Which of the following UN secretariats has the least relevance to responsible management education movement?

A. 　UNGC

B. 　UN PRME

C. 　UN PRI

D. 　UNITAR

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1、Q. The economic or productive potential of strong, trusting, and cooperative relationships is called

A. 　economic capital.

B. 　social capital.

C. 　potential capital.

D. 　productive capital.

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1、Q. The steps of the consumer decision-making process in order are:

A. 　need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior

B. 　need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior

C. 　need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation

D. 　information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction

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1、Q. which of the following best represents deep-level similarity?

A. 　employees in their mid-thirties with 10 years＇ work experience in the publishing industry

B. 　colleagues who both hail from the same neighborhood in Alabama

C. 　employees who speak Spanish and share similar religious values

D. 　employees who seek challenges in assignments and like to work collaboratively

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