1、Q. Company marketing coffee has identified that coffee is most often consumed in the mornings. However, that company would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish a strategy reflective of their desires?

1、Q. The value of a firm is maximized when the:

A. 　cost of equity is maximized.

B. 　debt-equity ratio is minimized.

C. 　levered cost of capital is maximized.

D. 　weighted average cost of capital is minimized

1、Q. Redbook magazine targets what it calls "Redbook jugglers," defined as 25- to 44-year-old women who must juggle family, husband, and job. According to a Redbook ad, "She＇s the product of the ‘me generation,’ the thirty-something woman who balances home, family, and career— more than any generation before her, she refuses to put her pleasures aside. She＇s old enough to know what she wants. And young enough to get it." This is an example of segmentation

A. 　demographic and psychographic

B. 　benefit desired and demographic

C. 　geodemographic and benefit desired

D. 　demographic and usage rate

1、Q. An information system that supports the planning and assessment needs of executive management is

A. 　TPS

B. 　ERP

C. 　MIS

D. 　EIS

1、Q. A situation in which accepting one investment prevents the acceptance of another investment is called the:

A. 　net present value profile.

B. 　operational ambiguity decision..

C. 　mutually exclusive investment decision.

D. 　multiple IRR problem..

1、Q. During the communication process,( )allows you to see how well the message was delivered to the other party as intended.

A. 　Feedback

B. 　Channel

C. 　Filtering

D. 　Grapevine

1、Q. Which one of the following statements concerning the economic order quantity(EOQ) model is TRUE?

A. 　An increase in holding cost will increase the EOQ.

B. 　A decrease in demand will increase the EOQ.

C. 　A decrease in holding cost will increase the EOQ.

D. 　None of the above is true.

1、Q. Which of the following generates pressure to increase inventories?

A. 　cost of capital

B. 　ordering cost

C. 　storage and handling costs

D. 　taxes and insurance

1、Q. Which of the following is not true about the rational strategic management processes?

A. 　Corporate-level strategy means the choice of industry.

B. 　Examples of business-level strategy include cost-leadership strategy and differentiation strategy.

C. 　Functional-level strategy should be fit with the upper level strategies such as business-level strategy.

D. 　Enterprise-level strategy is only symbolic and no need to be reflected in the lower level strategies.

1、Q. Which of the following are reasons for keeping inventory?

A. 　I, II and III only

B. 　II, III and IV only

C. 　II and IV only

D. 　all the above are valid reasons

1、Q. What is the WACC for a firm with 50% debt and 50% equity that pays 12% on its debt, 20% on its equity, and has a 40% tax rate?

A. 9.6%

B. 12%

C. 13.6%

D. 16%