1、Q.Which of the following is more likely for a firm practicing the relaxed" strategy of long- versus short-term borrowing at the height of sales demand?"

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1、Q.Which of the following statements best describes the typical target market?

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1、Q. Which kind of chart is useful for comparing series or categories of data, each in its own bar?

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1、Q. From a business perspective, raw data is transformed systematically during various stages, transforming it into valuable information, in a process called

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2022年第二学期考试题库

1、Q. Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:

A、　price is the most important variable for customers

B、　sales depend predominantly on an aggressive sales force

C、　what the customer thinks he or she is buying is what is important

D、　a company has to apply scientific management techniques to survive

答案：C

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1、Q. Identify the answer choice below that is not a type of internet communication.

A. 　Email

B. 　Twitter

C. 　Blogging

D. 　Direct Mail

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1、Q. Unsystematic risk:

A. 　can be effectively eliminated through portfolio diversification.

B. 　is compensated for by the risk premium.

C. 　is measured by beta.

D. 　cannot be avoided if you wish to participate in the financial markets.

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1、Q. Which of the following is an example of the affective component of an attitude?

A. 　perceiving whistle-blowing as the right thing to do

B. 　deciding to fire an employee because of underperformance

C. 　believing that one achieved all objectives of a project

D. 　feeling hurt at being unfairly accused of a wrongdoing

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1、Q. Marketing managers often use in-store promotions to stimulate sales of:

A. 　technical products

B. 　high-involvement products

C. 　industrial products

D. 　low-involvement products

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1、Q. Which of the following is not true about Organization?

A. 　Organization is a social entity.

B. 　Organization is a goal-directed entity.

C. 　Organization does not need an identifiable boundary.

D. 　Organization can be defined as a production system.

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1、Q. Which of the following is not an input process method( )?

A. 　smart card

B. 　optical mark

C. 　point-of-sale

D. 　plotter

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1、Q.Which of the following is more likely for a firm practicing the relaxed" strategy of long- versus short-term borrowing at the height of sales demand?"

A. 　It will borrow heavily on a short-term basis.

B. 　It will invest heavily in marketable securities.

C. 　It will borrow heavily on a long-term basis.

D. 　Long-term financing will approximate capital requirements.

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1、Q.Which of the following statements best describes the typical target market?

A. 　A target market will remain stable over time, including the same group of consumers.

B. 　Target markets change over time as consumers drop in or out of the market, and as tastes change

C. 　Target markets are not strongly affected by changes in the external environment

D. 　Target markets only change when the features and benefits of the product offering change.

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1、Q. Which kind of chart is useful for comparing series or categories of data, each in its own bar?

A. 　line chart

B. 　pie chart

C. 　scatter char

D. 　bar chart

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1、Q. From a business perspective, raw data is transformed systematically during various stages, transforming it into valuable information, in a process called

A. 　the information value chain.

B. 　the IT value chain.

C. 　information processing.

D. 　feedback.

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