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2022年第二学期考试题库

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2022年第二学期考试题库

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1、Q. Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products. Marketers’ ability to search for key words used in the blogs is an example of a change in the( )factor of the external environment.

A、　psychographi

B、　technological

C、　competitive

D、　demographic

答案：B

2022年第二学期考试题库

1、Q. A(n )( )is a characteristic or quality that describes a database entity.

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1、Q The more any given resource is applied to production, the lower the marginal gain in output, until a point is reached where the additional inputs produce no additional output. This is referred to as

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1、Q. A 16-ounce bottle of Prairie Herb vinegar sells for $4.95, and a 16-ounce bottle of Heinz vinegar costs $1.05. Prairie Herb vinegar is new to the market, perceived to be of higher quality, and provides a unique flavor to foods even though it is used in the same way as Heinz vinegar. Prairie Herb vinegar is most likely using a policy.

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1、Q. What is one main objective of CRM?

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1、Q. Why is debt financing said to include a tax shield for the company?

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1、Q. In many organizations, information flows much more freely within functions than it does

across functions. ( )

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1、Q.( )variation is a variation whose cause can be identified and should be handled by the company.

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1、Q. Which of the following is not a reason why capacity decisions are so important?

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1、Q. Unsystematic risk:

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1、Q. Consider the following product structure. If the demand for product A is 50 units, how many units of component E will be needed?

题目内容

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单选题

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2022年第二学期考试题库

1、Q. Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products. Marketers’ ability to search for key words used in the blogs is an example of a change in the( )factor of the external environment.

A、　psychographi

B、　technological

C、　competitive

D、　demographic

答案：B

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1、Q. A(n )( )is a characteristic or quality that describes a database entity.

A. 　field

B. 　tuple

C. 　relationship

D. 　attribute

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A. 　the point of no return.

B. 　the law of diminishing returns.

C. 　supply and demand.

D. 　network inelasticity.

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A. 　penetration pricing

B. 　status quo pricing

C. 　price-skimming

D. 　bundling cost pricing

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1、Q. What is one main objective of CRM?

A. 　Keep track of credit reports

B. 　Store customers’ private information

C. 　Send out presents on customers’ birthdays

D. 　Create customer loyalty

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1、Q. Why is debt financing said to include a tax shield for the company?

A. 　Taxes are reduced by the amount of the debt.

B. 　Taxes are reduced by the amount of the interest.

C. 　Taxable income is reduced by the amount of the debt.

D. 　Taxable income is reduced by the amount of the interest.

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1、Q. In many organizations, information flows much more freely within functions than it does

across functions. ( )

A. 　MRP

B. 　ERP

C. 　CRP

D. 　MRPII

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1、Q.( )variation is a variation whose cause can be identified and should be handled by the company.

A. 　Assignable

B. 　Controllable

C. 　Random

D. 　Statistical

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1、Q. Which of the following is not a reason why capacity decisions are so important?

A. 　Capacity limits the rate of output possible.

B. 　Capacity affects operating costs.

C. 　Capacity is a major determinant of initial costs.

D. 　Capacity chunks can be added or deleted quickly and inexpensively.

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1、Q. Unsystematic risk:

A. 　can be effectively eliminated through portfolio diversification.

B. 　is compensated for by the risk premium.

C. 　is measured by beta.

D. 　cannot be avoided if you wish to participate in the financial markets.

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1、Q. Consider the following product structure. If the demand for product A is 50 units, how many units of component E will be needed?

A. 4

B. 100

C. 200

D. 300

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