1、Q. Which of the following is not true about stakeholder management?
A. Business corporations need to maximize its profits even at the costs of stakeholders.
B. Business corporations are able to create profits maintaining win-win collaboration with stakeholders.
C. Stakeholders of business corporations include employees, customers, investors, partners, community, and natural environment
D. Stakeholder management perspective includes open system approach.
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1、Q. By defining its business as printing books" instead of "empowering imaginations a children’s book publishing company would more than likely experience:
A. marketing myopia
B. product entropy
C. market harvesting
D. strategic planning
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1、Q. Location options do not usually include:
A. expansion.
B. a contract.
C. adding new facilities.
D. moving.
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1、Q. Buying goods or services instead of producing or providing them in-house is called:
A. downsizing.
B. outsourcing
C. internationalization
D. vertical integration
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1、Q. Which one of the following is a correct statement, all else held constant?
A. The present value is inversely related to the future value.
B. The future value is inversely related to the period of time.
C. The period of time is directly related to the interest rate.
D. The future value is directly related to the interest rate.
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1、Q. A product line is a group of products that are closely related because the:
A. products share the same product managers
B. products all function in a similar manner and provide similar benefits
C. same company developed the idea for each product
D. products are all sold under the same brand name
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1、Q. Which of the following is true about the Contingency Theory?
A. The best management practice depends on the contexts in which the company operates.
B. The theory best fits when the company operates in the monopoly market.
C. The contextual variables only include technological factors while ignoring cultural factors.
D. The theory will lose its validity if the company’s environmental uncertainty increases.
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1、Q. How much would an investor expect to pay for a $1,000 par value bond with a 9% annual coupon that matures in 5 years if the interest rate is 7%?
A. 696.74
B. 1075.82
C. 1082
D. 1123.01
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1、Q. When Avril went to purchase a birthday card for her new boyfriend, she went to three stores and spent four hours reading over five hundred cards before selecting the perfect one. This card (which cost $3.25) is properly designated a high-involvement product because of:
A. brand loyalty
B. situational factors
C. financial risk
D. cognitive dissonance
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1、Q. Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. To determine why this decrease in attendance occurred, the museum staff could rely on:
A. a production audit
B. database marketing
C. marketing research
D. secondary data
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