1、Q. Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. To determine why this decrease in attendance occurred, the museum staff could rely on:
A. a production audit
B. database marketing
C. marketing research
D. an internal marketing audit
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1、Q. A formal way to ensure customer requirements are factored into the product and service development process is:
A. consumer surveys.
B. quality function deployment.
C. focus groups.
D. the Delphi technique.
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1、Q. The( )is a personality assessment model that describes five basic dimensions encompassing most of the significant variation in human personality, namely extraversion, agreeableness, conscientiousness, emotional stability, and openness to experience.
A. Big Five model
B. Birkman method
C. Keirsey Temperament Sorter
D. Forté Profile
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1、Q. The( )is an economic model often defined as a peer-to-peer (P2P) based activity of acquiring, providing, or sharing access to goods and services that are facilitated by a community based online platform.
A. community economy
B. facilitating economy
C. social economy
D. sharing economy
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1、Q. From a business perspective, raw data is transformed systematically during various stages, transforming it into valuable information, in a process called
A. the information value chain.
B. the IT value chain.
C. information processing.
D. feedback.
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1、Q. Responsive supply chains should be preferred when:
A. product variety is low
B. demand is predictable
C. contribution margins are low
D. product variety is high
Marketing
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1、Q. Which one of the following is represented by the slope of the security market line?
A. Market standard deviation
B. Beta coefficient
C. Risk-free interest rate
D. Market risk premium
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1、Q.A firm with $600,000 fixed costs and $200,000 depreciation is expected to produce $225,000 in profits. What is its DOL?
A. 3.56
B. 3.67
C. 4.56
D. 4.67
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1、Q. Which of the following is not true about Organization Learning?
A. The concept is introduced by a MIT professor Peter Senge.
B. Organization’s learning capability is critical for a company’s competitiveness in the market.
C. Organization’s learning capability is more important if a company operates in the monopoly market.
D. Front line employees’ experiences in identifying and solving problems are important.
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1、Q. Modigliani and Miller＇s Proposition I, without taxes, states that:
A. The market value of any firm is independent of its capital structure
B. The market value of a firm＇s debt is independent of its capital structure
C. The market value of a firm＇s common stock is independent of its capital structure
D. None of the above
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