1、Q. If the beta of KH is 0.65, risk-free rate is 4% and the rate of return on the market portfolio is 14%, calculate the expected rate of return on KH stock:
A. 12.6%
B. 10.5%
C. 13.1%
D. 6.5%
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1、Q. A firm with high operating leverage is expected to:
A. have high variable costs.
B. have low fixed costs.
C. have a high degree of profitability.
D. perform better when sales are high.
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1、Q. In comparison to primary data, limitations of secondary data does not include :
A. less relevance
B. less accuracy
C. insufficient
D. less expensive
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1、Q. Which of the following statements is more of a general characteristic of a manufacturing organization, as compared to a service organization?
A. Short-term demand tends to be highly variable.
B. Operations are more capital intensive.
C. Outputs are more intangible.
D. Quality is more difficult to measure.
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1、Q. What are the three basic tasks of promotion?
A. informing, persuading, and convincing
B. persuading, convincing, and reminding
C. informing, convincing, and reminding
D. informing, persuading, and reminding
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1、Q. A 16-ounce bottle of Prairie Herb vinegar sells for $4.95, and a 16-ounce bottle of Heinz vinegar costs $1.05. Prairie Herb vinegar is new to the market, perceived to be of higher quality, and provides a unique flavor to foods even though it is used in the same way as Heinz vinegar. Prairie Herb vinegar is most likely using a policy.
A. penetration pricing
B. status quo pricing
C. price-skimming
D. bundling cost pricing
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1、Q. Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. To determine why this decrease in attendance occurred, the museum staff could rely on:
A. a production audit
B. database marketing
C. marketing research
D. an internal marketing audit
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1、Q. In the product structure diagram below, item X has( )demand and item 2 has( )demand.
A. dependent, dependent
B. dependent, independent
C. independent, independent
D. independent, dependent
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1、Q. Freda was proud of her shiny new iPhone. She was disappointed when she began to notice scratches on its display surface. If Freda had of known about the clear static cling protective films that were available to protect the iPhone display from scratches, she could have avoided this annoying problem. For Freda, the protective films are a(n) product.
A. heterogeneous shopping
B. specialty
C. unsought
D. convenience
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1、Q. What is a component of the CPU that performs the computer＇s principal logic and arithmetic operations?
A. ALU
B. Data Bus
C. RAM
D. Control Bus
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