2. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. The reason why the bread advertisement is misleading is that ( ) .

5. Passage Twenty-Two Though some people have suggested that women should return to housework in order to leave more jobs for men， the idea has been rejected by both women and men in public opinion polls (民意测验). Lately some union officials have suggested that too many women are employed in type of work more suitable for men and that women should step aside to make way for unemployed young men. They argue that women—especially women in their childbearing years actually delay economic development and result in lower productivity， poor quality and inefficiency. To solve the problem， they have suggested that the working women stay at home while their husbands or brothers were given double wages. They argue that under these circumstances， families would retain their same level of income， and women could run the house and raise children much better. The suggestion has been rejected by 9 out of 10 people polled. A hundred persons in a big city were questioned last summer. Out of 50 women， 46 said they were unwilling to leave their jobs， no matter what the situation was. The other 4 said they would like to return home if their jobs could be taken by their sons or daughters. Of 50 men polled， only 6 said they would like to see their wives give up their jobs， if it meant higher wages for themselves. Some other people have suggested another way called “phased employment theory” . The theory suggests that a woman worker take leave from her job when she is seven months pregnant (妊娠) and stay off the job until her baby reaches the age of 3. It suggests that women on leave receive 75 percent of their normal salary and be allowed to return to work after the 3-year period. This will benefit children， women， their families and the society. Some of those polled， both women and men， felt the idea is a good one. It definitely seems to be more acceptable than the suggestion that women return to home forever. According to the “phased employment” theory， during a woman’s leave from her job

A. her work should be done by her husband or brothers

B. either her husband or her brothers will be given double wages

C. her family can still keep the same level of income

D. her family’s income level will be a little lower than it normally is

37. Does everyone on earth have an equal right (_____)_ an equal share of its resources?

A. 　 by

B. 　 at

C. 　 to

D. 　 over

3. Passage Twenty-One What will man be like in the future—in 5，000 or even 50，000 years from now? We can only make guesses， of course， but we can be sure that he will be different from what he is today. For man is slowly changing all the time. Let us take an obvious example. Man， even five hundred years ago， was shorter than he is today. Now， on average， men are about three inches taller. Five hundred years is relatively short period of time， so we may assume that man will continue to grow taller. Again， in the modern world we use our brains a great deal. Even so， we still make use of only about 20% of the brain’s capacity. As time goes on， however， we shall have to use our brains more and more， and eventually we shall need larger ones. This is likely to bring about a physical change to the head， in particular the forehead will grow larger. Nowadays our eyes are in constant use. In fact， we use them so much that very often they become weaker and we have to wear glasses. But over very long period of time it is likely that man’s eyes will grow stronger. On the other hand， we tend to make less use of our arms and legs. These， as a result， are likely to grow weaker. At the same time， however， our fingers will grow more sensitive because they are used a great deal in modern life. But what about hair? It will probably disappear from the body altogether in course of time because it does not serve a useful purpose any longer. In the future， then， both sexes are likely to be bald. Perhaps all this gives the impression that future man will not be a very attractive creature to look at. This may well be true. All the same， in spite of all these changes， future man will still have a lot in common with us. He will still be a human being， with thoughts and emotions similar to our own.Man’s forehead will grow larger because ( ) .

A. he will use only about 20% of the brain’s capacity

B. the other 80% of his brain will grow in due time

C. he had rather narrow forehead a few hundred years ago

D. he will have to use his brain more and more as time goes on

3. Passage Twelve What are the differences between public and private in American higher education? A big difference involves money. Public colleges and universities charger for an education just like private schools. But state schools cost less because they get money from the states that started them to educate local citizens. As a result， out-of-state and international students usually pay more than state residents， at least the first year. The state with the most residents， almost forty million， is California. Its systems of two-year and four-year colleges and universities are among the largest in the world. But the example we are going to focus on today is to the north of California， in a much smaller state on the West Coast: Oregon. The University of Oregon， located in Eugene， is one of the campuses in the Oregon University System. The cost for undergraduates this year is $6，000 for state residents. Housing is an additional $8，000. Non-residents pay the same for housing——but almost $20，000 for tuition and fees. Let’s see how these numbers compare to a private college in Oregon. Lewis and Clark College in Portland has 4，000 students， compared to 20，000 at the University of Oregon. Housing costs $800 more than at the state school. But the big difference is tuition. The published price at Lewis and Clark is almost $34，000. Yet Lewis and Clark is one of the few American colleges to offer financial aid for international students. Each year it awards financial aid to twenty students from other countries. And it says the average award last year was 19，000 dollars. That would make Lewis and Clark cheaper for international students than the University of Oregon. But， of course， prices alone do not say anything about the quality of a school or the value of an education. This year a foreign undergraduate student in the University of Oregon should pay

A. an additional $8，000 for the tuition

B. as much as the state residents

C. less than a state resident if they can get financial aid

D. $14，000 more than state residents

4. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. It can be inferred from the passage that a smart consumer should ( ) .

A. think carefully about the benefits described in the advertisements

B. guard against the deceiving nature of advertisements

C. be familiar with various advertising strategies

D. avoid buying products that have strong emotional appeal

2. Passage Twenty-Three Washington Irving was America’s first man of letters to be known internationally. His works were received enthusiastically both in England and in the United States. He was， in fact， one of the most successful writers of his time in the country， and at the same time winning the admiration of fellow writers like Scott in Britain and Poe and Hawthorne in the United States. The respect in which he was held was partly owing to the man himself， with his warm friendliness， his good sense， his urbanity， his gay spirits， his artistic integrity， his love of both the Old World and the New. Thackery described Irving as “a gentleman， who， though himself born in no very high sphere， was most finished， polished， witty; socially the equal of the most refined Europeans. ” In England he was granted an honorary degree from Oxford—an unusual honor for a citizen of a young， uncultured nation—and he received the medal of the Royal Society of Literature. America made him ambassador to Spain. Irving’s background provides little to explain his literary achievements. A gifted but delicate child， he had little schooling. He studied law， but without zeal， and never did practice seriously. He was immune to his strict Presbyterian home environment， frequenting both social gatherings and the theatre. What is implied by the mention of Scott， Poe and Hawthorne?

A. Irving enjoyed great popular admiration.

B. Scott， Poe and Hawthorne were primarily responsible for Irving’s success.

C. Irving’s work was not only popular， but also of high literary quality.

D. More Americans than Britons admired Irving.

1. Passage Nine Today anyone will accept money in exchange for goods and services. People use money to buy food， furniture， books， bicycles and hundreds of others they need or want. When they work， they usually get paid in money. Most of the money today is made of metal or paper. But people used to use all kinds of things as money. One of the first kinds of money was shells. Shells were not the only things used as money. In China， cloth and knives were used. In the Philippine Islands， rice was used as money. In some parts of Africa， cattle were one of the earliest kinds of money. Other animals were used as money， too. The first metal coins were made in China. They were round and had a square hole in the center. People strung them together and carried them from place to place. Different countries have used different metals and designs for their money. The first coins in England were made of tin. Sweden and Russia used copper to make their money. Later， other countries began to make coins of gold and silver. But even gold and silver were inconvenient if you had to buy something expensive. Again， the Chinese thought of a way to improve money. They began to use paper money. The first paper money looked more like a note from one person to another than paper money used today. Money has had an interesting history from the days of shell money until today. Which of the following can be cited as an example of the use of money in exchange for services?

A. To sell a bicycle for $20.

B. To get some money for old books at a garage sale.

C. To buy things you need or want.

D. To get paid for your work.

3. Passage Nine Today anyone will accept money in exchange for goods and services. People use money to buy food， furniture， books， bicycles and hundreds of others they need or want. When they work， they usually get paid in money. Most of the money today is made of metal or paper. But people used to use all kinds of things as money. One of the first kinds of money was shells. Shells were not the only things used as money. In China， cloth and knives were used. In the Philippine Islands， rice was used as money. In some parts of Africa， cattle were one of the earliest kinds of money. Other animals were used as money， too. The first metal coins were made in China. They were round and had a square hole in the center. People strung them together and carried them from place to place. Different countries have used different metals and designs for their money. The first coins in England were made of tin. Sweden and Russia used copper to make their money. Later， other countries began to make coins of gold and silver. But even gold and silver were inconvenient if you had to buy something expensive. Again， the Chinese thought of a way to improve money. They began to use paper money. The first paper money looked more like a note from one person to another than paper money used today. Money has had an interesting history from the days of shell money until today. Why， according to the passage， did ancient Chinese coins have a square hole in the center?

A. Because it would be easier to put them together and carry them around.

B. Because it would be lighter for people to carry them from place to place.

C. Because people wanted to make it look nicer.

D. Because people wanted to save the expensive metal they were made from.

2. Passage Thirteen Trees are useful to man in three important ways: they provide him with wood and other products; they give him shade; and they help to prevent droughts and floods. Unfortunately， in many parts of the world， man has not realized that the third of these services is the most important. In his eagerness to make money from trees， he has cut them down in large numbers， only to find that without them he has lost the best friends he had. And besides， he is usually too careless to plant and look after new trees. So the forests slowly disappear. This does not only mean that man will have fewer trees. The results are even more serious: for where there are trees， their roots break up soil——allowing the rain to sink in——and also bind the soil， thus preventing it from being washed away easily; but where there are no trees， the rain falls on hard ground and flows away， causing floods and carrying away the rich top-soil. When all the top-soil is gone， nothing remains but worthless desert. Two thousand years ago a rich and powerful country cut down its trees to build warships， with which to gain itself an empire. It set up the empire but， without its trees， its soil became poor and it grew weak. When the empire fell to pieces， the home country found itself faced with floods and starvation.Why do forests in many parts of the world slowly disappear?

A. New trees are not looked after properly.

B. Many trees have been cut down by man.

C. Man has not paid enough attention to planting trees.

D. All of the above.

2. Passage Twenty-Five Online dating has just been revealed to be one of the most common ways to start a relationship. But new research reveals that the concept is still highly flawed (有缺陷的). An analysis of 400 studies into online dating shows that while it offers access to plenty of other singles， users can be overwhelmed and put off by the volume of choice， defeating the purpose. The research， by Northwestern University and published in the journal Psychological Science in the public interest， found that the processes involved don’t lend themselves to forming strong relationships. The findings also indicated that the concept of an online profile (介绍) is not entirely useful and “can result in treating potential partners as mere objects ”. Lead author Eli. J. Finkel explained， “Online dating is a terrific addition for singles to meet. However， there are two problems. ” First， studying over seemingly endless lists of profiles of people one does not know， as on Match.com， does not reveal much about them. Second， it “overloads people and they end up shutting down，” he said. He compared it to shopping at “supermarkets of love” and said psychological research shows people presented with too many choices tend to make lazy and often poor decisions. The study’s authors also questioned the algorithms ( 算法) employed by sites such as eHarmony.com to match people based on their interests or personality—comparing it to having a real estate agent of love. While the algorithm may reduce the number of potential partners from thousands to a few， they may be as unsuitable for each other as two people meeting at random， Dr. Finkel explained， adding the chances are no better than finding a relationship by walking into any bar. “There’s no better way to figure out whether you’re a match with somebody than talking to them over a coffee or beer，” Dr. Finkel said. According to Paragraph 2， online dating ( ) .

A. attracts a limited number of singles

B. has been widely studied recently

C. is criticized as lacking a purpose

D. offers too many choice