2. Passage Five The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example， some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money. Sometimes advertising is intentionally misleading. A few years ago， a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic， but just regular bread. There were fewer calories because it was sliced very thin， but there were the same number of calories in every loaf. On the positive side， emotional appeals may respond to a consumer’s real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as the message in the ads， they will benefit from the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers， but it does not force them to buy the product. Consumers still control the final buying decision. The reason why the bread advertisement is misleading is that ( ) .

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5. . Passage Twenty All friendships require a certain amount of chemistry. But when two people of the opposite sex become friends， sometimes those friendly feelings can start to resemble something more like sexual tension. Male-female friendships can be an emotional minefield of hidden desires. Does this mean you secretly want to jump into bed with all of your friends? Of course not. But do you ever wonder how many of them might be interested if the opportunity presented itself? Maybe you and your platonic (柏拉图式的) friendship are just a bad breakup and a bottle of wine away from crossing that boundary and hooking up (结合). So can two people of the opposite sex ever really be “just friends?” The Hollywood answer to this age-old question is a decisive HELL NO. On screen， male-female friendships always turn into something more. Harry and Sally， Chandler and Monica， Jim and Pam … … Do I need to go on? Even the characters in Just Friends wind up becoming much more than the film’s definitive title suggests. Cinematic stories dictate that when reasonably attractive men and women befriend one another， they are always on the road to romance， whether they realize it or not. But how much truth is there to this friendship as foreplay theory? It is not a whole lot. Real life isn’t a romantic comedy. Men and women go to school together， work together and hang out in plenty of platonic settings without falling hopelessly in love with one another. Last year， a close female friend of mine moved in with a new male roommate. My immediate reaction was， “You two are definitely going to sleep together.” It seemed to me that a single man and woman living under the same roof would inevitably end up doing it. Much to my surprise， the roommate romance never happened. Almost one year later， the two of them have never even come close to seeing each other naked. Instead， their way of life has come to resemble a sexless marriage. They cook for each other， argue over domestic chores and insist that they never， ever think about each other “that way.” In the last paragraph， the man and the woman ( ) .

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5. Passage Sixteen Justin was always prepared. His motto was “Never throw anything out， you never know when it might come in handy.” His bedroom was so full of flat bicycle tires， bent tennis rackets， deflated basketballs， and games with missing pieces that you could barely get in the door. His parents asked him to clean out his room. “What use is a fish tank with a hole in the bottom?” his father asked. But Justin simply smiled and repeated his motto， “Never throw anything out， you never know when it might come in handy.” When Justin was away from home， he always carried his blue backpack. He liked to think of it as a smaller version of his bedroom——a place to store the many objects that he collected. It was so worn and stretched that it hardly resembled a backpack anymore. It was full of the kind of things that seemed unimportant， but when used with a little imagination， might come in handy. Justin had earned a reputation for figuring things out and getting people out of otherwise hopeless situations. Many of his classmates and neighbors sought him out when they needed help with a problem. On the first day of school， his friend Kenny， came looking for Justin. “Do you think you have something in your bag that could help me remember my locker code?” he asked. “I lost the paper it was written on. I have science class in two minutes and if I’m late on the first day it’ll make me look bad for the rest of the year.” Kenny looked genuinely worried. “Relax，” Justin said， taking his backpack off and opened it. “Remember how you borrowed my notebook in hometown to write the code down? Well， I know how we can recover what you wrote. ” He took the notebook and a soft lead pencil out of his bag. The page that Kenny had written on had left faint indentations (旧凹痕) on another page in the notebook. Justin held the pencil on its side and rubbed it lightly over the indentations. Slowly but surely the numbers of the locker code appeared in white， set off by the gray pencil rubbings. “That’s amazing!” Kenny said. “I owe you one.” And he dashed off to open his locker. The author’s purpose in writing this story is to ( ) .

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5. Passage Twelve What are the differences between public and private in American higher education? A big difference involves money. Public colleges and universities charger for an education just like private schools. But state schools cost less because they get money from the states that started them to educate local citizens. As a result， out-of-state and international students usually pay more than state residents， at least the first year. The state with the most residents， almost forty million， is California. Its systems of two-year and four-year colleges and universities are among the largest in the world. But the example we are going to focus on today is to the north of California， in a much smaller state on the West Coast: Oregon. The University of Oregon， located in Eugene， is one of the campuses in the Oregon University System. The cost for undergraduates this year is $6，000 for state residents. Housing is an additional $8，000. Non-residents pay the same for housing——but almost $20，000 for tuition and fees. Let’s see how these numbers compare to a private college in Oregon. Lewis and Clark College in Portland has 4，000 students， compared to 20，000 at the University of Oregon. Housing costs $800 more than at the state school. But the big difference is tuition. The published price at Lewis and Clark is almost $34，000. Yet Lewis and Clark is one of the few American colleges to offer financial aid for international students. Each year it awards financial aid to twenty students from other countries. And it says the average award last year was 19，000 dollars. That would make Lewis and Clark cheaper for international students than the University of Oregon. But， of course， prices alone do not say anything about the quality of a school or the value of an education. We can conclude from the passage that the cost and the quality of a university are

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33. Gold has been highly prized throughout the ages due chiefly to (_____)_.

A、　 it is scarce

B、　 so scarce is it

C、　 scarcity of it

D、　 its scarcity

答案：D